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20th Bienal Poster

Authorship: Rodolfo Vanni

“This was the poster that most clearly showed that the project of Modemism had been surpassed. It was controversial and produced a strong and memorable image. It had the code of Brazilianess – the ever-present banana – and the irreverence of art – the banana is associated with a gesture of subversion. This image was immediately accessible to the public, as was appropriate for a Bienal that was beginning to draw a mass audience. ln spite of critics at the time rejecting the piece and seeing the banana as a stereotyped image of Brazilianness, this was one of the most frequently remembered Bienal posters”. Bienal 50 Anos, 1951-2001, 2001, p.303